It's gearing up to be everyone's favorite time of the year, and no, I'm not talking about Christmas- for everyone in the western industry, it's time to start thinking about the NFR. Our NFR Collection, "What Happens in Vegas" dropped on 10/4 with all of the sparkliest, fringiest + fun pieces for the National Finals Rodeo in December.

Along with the launch of our collection, we also got to announce some very exciting news we've been keeping: this year, when the cowboy hats come to town, Iz and Oak will be with them. That's right, we're Vegas bound, which means that you can shop all of these looks in person at the NFR this year!

Let's take a look at a few of my favorite styles and exactly how I would wear them in Vegas!

I love all of these looks, because I feel like there's something for everyone! We have our "Flamingo" dress with hand embellished crystal waterfall beading for the fashionista, and gals who want a pop of sequins with their denim will love the "City that Never Sleeps" white sequin tops. 

We're obsessed with the 'So Vogue' tee- $44, with crystal embellishments and touches of hand painted metallic gold foil. This is the epitome of high fashion meets western lifestyle. 

The Reputation Camp Jacket, $245

High fashion meets military inspired camp jackets- the Reputation Jacket brought to you by PCH The Label x Iz and Oak. These custom, small batch jackets are handmade from genuine military issued fatigues in Sunny California and are an Iz and Oak exclusive. Each authentic patch was hand selected by our team to create a rad jacket with inspiration stemming from western lifestyle meets high fashion. We especially love the designer patches from some of our favorite fashion powerhouses, as well as the 'this way to Marfa' emblem on the back. It has a genuine US Army detail and stud embellishments and runs roomy for the perfect 'model off duty' slouch.

We're already planning to wear this for "military night" theme at the NFR!

I especially loved the vibe of getting to shoot in Downtown El Paso to really capture the high energy, big city feeling of the NFR. We did have to take a short Starbucks break, however- shooting until 9 PM is no joke!

Sitting and waiting for the ride

Iz and Oak- what the 'it' girls are wearing for NFR this year! We're so excited for you to be able to shop this collection, and we're even more excited to meet you in Vegas soon! 

The countdown's on!

- Sage